Pasture ReserveNew York City
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Cattle grazing across open pasture

New York City · Current cohort applications through August 14, 2026

One whole animal.Your private reserve.

View the $1 Billion Cow campaign

About 400 pounds of beef from one whole animal — dry-aged fourteen days, grass-fed and grass-finished, pasture-raised, raised without antibiotics, never a feedlot — cut the way you choose, held in temperature-monitored commercial frozen storage, and brought to your door across twelve New York City deliveries.

Grass-fed and grass-finishedRaised without antibioticsProcessing under a USDA grant of inspection required
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Every application is reviewed. Your locker is held only after we approve you, you sign, and your payment clears. Your payment stays fully refundable until we secure an animal for your locker.

100% grass-fed & grass-finished

Raised without antibiotics

Temperature-monitored commercial frozen storage

Every package counted and logged

Monthly NYC delivery

About 400 lb of beef, planned

Your private ledger

N° — the space you’ll claim.

A current cohort locker starts empty. Once one whole animal is dedicated to your locker, secured, and cut, every package is entered by cut, weight, and count. Until then, we don't show you a made-up total standing in for the real one.

Final cuts, weights, and package counts vary by animal, butcher, cut sheet, trim, aging, and inspection. Premium cuts are limited, and your locker shows exactly what your animal yielded and what's left.

Locker N° —

Opening statement

Unassigned

  • Dedicated animalNot yet secured
  • Processor recordAdded when confirmed
  • Cut · weight · packageEntered at intake
  • Balance in reserveBegins with actual intake

Nothing shows up here until your real, cut-and-packed beef has been logged.

Why the reserve exists

Better beef for New York. More respect for everything behind it.

Pasture Reserve is a better way for New York City to buy beef: one whole animal you can trace, raised on grass and forage, cut for your household, and delivered at a steady pace over the year.

The goal is simple: hold a high bar for sourcing, use more of each animal in the kitchen, put real money behind careful regional farming, and make all of it easy to live with in the city.

Cattle grazing on open pasture
Insulated delivery at a New York City residence

1 → 1

one animal · one locker

01

Make quality specific.

Grass-fed and grass-finished. Raised without antibiotics. Processing under a USDA grant of inspection. Each standard is confirmed before an animal is secured for a locker.

02

Use the whole animal.

The steaks matter, but so do the roasts, trim, brisket, shank, bones, and the organs if you want them. Your cut sheet is built to make good use of all of it.

03

Send value back to good farming.

Buying whole animals is meant to put real money behind regional farms doing the slower work of raising cattle on grass and forage.

What you receive

About 400 pounds of beef. Twenty-one choices. One real count.

The whole animal, laid out at once. Steaks, roasts, braises, and stew are weighed first; ground beef fills out whatever is left. Bones and specialty parts are finite, entirely up to you, and listed on their own. Every package arrives flash-frozen at its peak, individually vacuum-sealed, weighed, and labeled.

Premium steaks

The finite cuts. One animal carries only so many — pace them across the year.

Porterhouse & T-boneor filet & NY strip
Porterhouse & T-bone≈8 each · 1½ in.
Bone-in rib steakor boneless / prime rib
Bone-in rib steak≈16 · 1½ in.
Top sirloin
Top sirloin≈8 · 1¼ in.
Flat iron
Flat iron≈8 portions
Picanha
Picanha2 roasts

Grill & butcher's steaks

Loose-grained, fast-cooking steaks butchers historically kept for themselves.

Skirt
Skirt≈4 steaks
Flank
Flank≈4 steaks
Flap (bavette)
Flap (bavette)≈4 steaks
Tri-tip
Tri-tip2 roasts

Roasts & barbecue

The deep work of the animal — Sunday roasts, low smoke, and long braises.

Chuck roast
Chuck roast≈14 roasts
Brisketor 4 split pieces
Brisket2 whole packers
Short ribsor flanken / whole slab
Short ribs8 three-rib packs
London broil
London broil≈8 roasts
Pot roasts
Pot roasts4 cross-rib roasts
Bottom round
Bottom round4 roasts
Eye of round
Eye of round4 roasts

Braises & stew

Marrow-centered shank, hand-cubed stew, and the cuts that reward patience.

Osso buco
Osso buco≈18 cross-cut pieces
Stew meat
Stew meat≈20 one-pound packs
Sirloin tip
Sirloin tip≈8 steaks

Everyday ground

The backbone of the locker. Ground fills out whatever the cut sheet does not keep whole.

Ground beef
Ground beef≈120–130 lb · one-pound packs

Returned parts & bones

The finite nose-to-tail return — included in the planning view only when you ask.

Oxtail
Oxtailone tail
Heart
Heartone, halved
Tongue
Tongueone tongue
Liver
Liverone liver
Kidney
Kidney2 per animal
Soup bones
Soup bones20–30 lb
Marrow bones
Marrow bones15–20 lb

This is a planning example of a typical ≈400 lb configuration — the numbers say “around” because every animal is different. There is one real count, and it is the packing list entered from your processor, not this page.

One animal holds only so many premium steaks, and some choices trade against others. Your cut sheet — the instructions your butcher follows — decides how each part is used. It cannot add more steaks. Your first-delivery plan spreads them across the year.

Butcher your style

One section of the animal. Your call.

The short loin becomes one thing or the other — never both. You decide on your cut sheet, and the pounds stay the same either way.

Porterhouse and T-bone steaks cut on the bone
Kept together, on the bone — porterhouse & T-bone
Filet mignon cut boneless from the tenderloinNY strip steaks cut boneless from the short loin
Separated, boneless — filet mignon & NY strip

One section of the animal. Your call — decided on your cut sheet.

Final cuts and weights vary by animal, butcher, cut sheet, trim, aging, inspection, and availability. Specialty organs and nose-to-tail items vary by animal and processor, and are returned only when requested and available.

Monthly curation

Your beef, released at a steady pace.

About 400 pounds over twelve deliveries comes to roughly 33 pounds a month. Most boxes aim for 30–36 lb, and the last few even things out against what your animal actually yielded and what is left.

Build each box yourself from your real list of packages, or let the Concierge Desk do it. Your first delivery sets the tone; later boxes follow your kitchen, your travel, and what remains in your locker. You can request up to two extra deliveries a month with five days’ notice, drawn from the same limited supply.

A sample first box

Weeknight rhythm

31 lb

example only

  • Everyday groundThe workhorse of the box12 lb
  • Premium & butcher's cutsSpread carefully across the year5 lb
  • Roast, ribs, shank or stewShifts with the season and the occasion10 lb
  • Requested bones or organsOnly when you want them and they're available4 lb

An example only. Real boxes are built from the actual packages in your locker; the groups, cuts, and weights vary with your cut sheet, your animal, the processor, and what is left.

The member app

Every package. Your call.

Your locker lives in your pocket: the real count and recorded weight for every cut from your animal, shown with photos of each one. Build a 30–36 lb box for the month, hold a brisket for later, or hand it all to the Concierge Desk. Whatever you send goes off your total; whatever you keep stays in your locker.

Illustrative. Final cuts, weights, and package counts vary by animal, butcher, cut sheet, trim, aging, and inspection.

Insulated whole-animal delivery arriving at a New York City residence

One animal, kept together from the butcher to storage to your door in New York City.

One animal · nine primals · your cut sheet

Whose animal it is

One animal.Twenty-one decisions.

You decide what the animal becomes. Porterhouse and T-bone, or filet and strip. Prime rib, or ribeyes. A whole brisket, or a split one. Every choice is a real tradeoff within one animal — pictured, explained, and guided by the Concierge Desk.

  • Porterhouse & T-bonePorterhouse & T-boneFilet mignon & NY stripFilet mignon & NY strip
  • About 16 bone-in rib steaksAbout 16 bone-in rib steaksPrime-rib roastsPrime-rib roasts
  • English short ribsEnglish short ribsKorean flankenKorean flanken

Twenty-one decisions like these — pictured, explained, and guided. You decide before the animal is ever cut.

You will see this map again inside your application. It follows you while you decide, and stays changeable any time before the animal is butchered.

How it works

From pasture to private locker.

Five clear steps from application to first delivery. Every choice is written down, and you can see each stage as it happens.

Step 01

Apply and choose

Tell us about your household and pick a starting cut plan, shown in pictures with each choice explained. Adjust any of the 21 decisions, then set the pounds for a 30–36 lb first delivery. Nothing is charged when you apply.

Step 02

We review

The Concierge Desk checks that a whole animal fits your household, that you are in our delivery area, and that your cut choices work together. We answer any questions in writing or on a private call.

Step 03

Sign and pay

Once you are approved, we send your reservation agreement and instructions for paying by bank transfer or wire. Your signed agreement and cleared $9,999 payment hold your locker. The payment stays fully refundable until we secure your animal.

Step 04

We source and butcher

We secure one animal for your locker and walk your cut choices through with the butcher, choice by choice. Everything is confirmed with you before any cutting begins.

Step 05

We store and deliver each month

Once your beef is cut and packed, every package is logged in your locker. It goes into temperature-monitored commercial frozen storage under your locker number, and monthly NYC delivery begins within a window that opens September 1, 2026. That is a delivery window, not a promised same-day date.

The current cohort offer

The Whole Beef Locker

A full year of private, whole-animal beef, handled for you in New York City.

$9,999

paid up front · one locker · one year

Current cohort · Ten approved lockers

Paid in full, and fully refundable. Your payment stays refundable until we secure an animal for your locker — no strings. And if the ten lockers in the current cohort don't fill, or we can't source and deliver to our standard, your refund is automatic.

One grass-fed, grass-finished animal, raised without antibiotics and dedicated to your locker
Dry-aged fourteen days on the rail, then butchered to your cut sheet
About 400 pounds of beef, give or take the final yield
Your full set of butcher choices, recorded when you apply
A pictured 30–36 lb first delivery you can edit, waiting in your locker
A live member app that shows your locker, package by package
12 monthly boxes — build them yourself, or let your concierge do it
Up to 2 extra deliveries a month, with 5 days' notice
A full year of temperature-monitored commercial frozen storage
A Concierge Desk that knows exactly what is in your locker
If the ten lockers don't fill, you get every dollar back
Tell Me About the Next GroupRequest a private call

We review every application before holding a locker. Nothing is charged when you apply.

Current cohort applications

Now closed

The current cohort

Ten numbered lockers.

A number is claimed only after we approve you, you sign, and your payment clears.

01
02
03
04
05
06
07
08
09
10

Current cohort lockers N° 01–10 · Review closes August 14, 2026 · Delivery window opens September 1, 2026

Before you apply

The five-figure questions deserve plain answers.

How much beef, how approval works, how you're protected, how it's stored, how you choose your cuts, and when it arrives — all spelled out before you pay a cent.

hello@pasturereservenyc.com

How is my payment protected?

Nothing is charged when you apply. If we approve you, you get the reservation terms in writing before we send any payment instructions. Your full $9,999 stays refundable, just for the asking, until we secure an animal for your locker. And if the ten lockers don't fill, or we can't source and deliver to the standard we put in writing, you get every dollar back automatically.

Who gets one of the ten current cohort lockers?

We review each application to make sure a whole animal fits your household and that you're within our NYC delivery area. A locker is yours once you're approved, you've signed, and your payment has cleared. The first ten applicants to finish those steps by August 14, 2026 get the current cohort lockers.

Is this a whole cow?

It's a whole-animal beef locker: one whole animal is dedicated to your locker, then butchered for you. You don't own the live animal. You're planning for about 400 pounds of beef, though the final weight and cuts vary by animal, butcher, cut sheet, trim, aging, inspection, and processor.

What does about 400 pounds mean?

Four hundred pounds is the figure we plan around. What the scale actually reads depends on the animal, butcher, cut sheet, trim, aging, inspection, and processor. The steaks, roasts, braising cuts, and stew are weighed first, and ground beef is adjusted to fill out the rest. Any bones and specialty parts you ask for are limited and listed on their own when available.

How much arrives each month?

Four hundred pounds over twelve deliveries averages about 33 pounds. Most boxes aim for 30–36 lb, though any one box may be a bit lighter or heavier so the final deliveries even out against what your animal yielded and what's left in your locker.

Can I choose how the animal is butchered?

Yes. The application walks you through 21 butcher choices: porterhouse and T-bone, or filet and strip cut separately; rib steak, or ribeye or prime rib; how your brisket and short ribs are cut; roasts, or thin minute steaks or ground; your ground blend; whether to mix in organ meat; and which bones and parts to have returned. Each choice is a tradeoff within one animal, not an extra cut.

Can I customize the first delivery?

Yes. You start from a pictured plan of about 33 pounds. You can shift the pounds between everyday ground, steaks and quick cuts, roasts and barbecue, and braises and stew; pick up to three favorite cuts in each group; and add compatible bones or specialty parts on the side. Once your beef is cut and packed, the Concierge Desk turns your plan into the exact packages and sends it to you to approve.

How are ribeye, filet, and NY strip paced?

One animal holds only so much of every premium cut, and some choices come from the same part of the animal, so picking one means fewer of another. The member app helps you spread those packages out, so the last months of the year are as good as the first.

What happens to organs and bones?

You can ask for soup bones, marrow bones, liver, oxtail, heart, kidneys, and tongue. Raw suet is available on request and may carry an added charge. Each part is limited, and whether it's available depends on the animal, inspection, and processor. Together they open the door to broths, pâtés, braises, traditional dishes, and deeper whole-animal cooking.

What does raised without antibiotics mean here?

It's a sourcing requirement we hold to, alongside grass-fed and grass-finished feeding. We review the raising records before we secure any animal for a locker.

Where is the beef stored?

In temperature-monitored commercial frozen storage at 0°F or below, held under your locker number. Every cut is entered with its package count and recorded weight before your locker opens for you to plan. No home freezer needed.

How is this different from a meat subscription box?

A subscription box lets you pick products for one shipment. The Whole Beef Locker starts a step earlier: one whole animal is dedicated to your household, you shape how it's butchered before it's cut, the finished packages are held in temperature-monitored commercial frozen storage, and every monthly box is drawn from that private, limited supply that is yours alone.

When does delivery begin?

Your first delivery falls within a window that opens September 1, 2026, once your animal has been cut, frozen, received, and counted in. That's a delivery window, not a promised same-day date.

What does the $9,999 cover?

At the roughly 400-pound planning figure, $9,999 comes to about $25 a pound — one rate for every package, so the filet mignon and the porterhouse cost the same as the ground beef. That one price carries the whole first year: one whole grass-fed, grass-finished animal, raised without antibiotics and dedicated to your locker; butchering to your own cut sheet, the full 21 decisions; processing under USDA inspection; a full year of temperature-monitored commercial frozen storage; twelve scheduled NYC deliveries; and a concierge desk that composes your monthly box and keeps the count honest. It stays fully refundable until we secure an animal for your locker. Final weight and any returned specialty parts vary by animal, butcher, cut sheet, trim, aging, inspection, and processor, and premium cuts are limited.

Ten numbered lockers.Not eleven.

Every application is read and approved personally. The desk closes the list at ten paid reservations — no waitlist inflation, no invented demand. When a number is claimed, it is genuinely gone.

10

Numbered lockers, total

1

Whole animal per locker

12

Monthly NYC deliveries

A number is claimed only after the desk approves you, you sign, and your payment clears. Applications close August 14, 2026, or when the tenth reservation is paid in full — whichever comes first.

Current cohort

The current cohort review window is closed.

Write to hello@pasturereservenyc.com to request notice when the next whole-animal cohort opens.